Tuesday, October 10, 2006

GooTube to impact corporate learning?

Google's acquisition of YouTube could result in some interesting side-effects in the learning world.

Despite its many problems, not least blatant infringement on copyright of many of the commercially produced video that has been clipped onto the site, YouTube seems to me to be a very powerful tool to support learning. It is a fantastic mechanism for rapid distribution of video-related content that could support learning programmes, or for just-in-time learning support.

But it is also the culture of video creation and sharing that has been encouraged by the users of YouTube and other similar services. With the rapid in growth in cheap video cameras and increasing availability of video capture from mobile phones, there is an enormous potential for creative learning processes and knowledge sharing using these tools.

I also think this represents the final confirmation that we have now passed the tipping point on video as a pervasive media in web information and learning content. Historically it has tended to be an important but niche component, but now with the diversity of tools to generate video, and pervasive tools like YouTube for its distribution, the video genie is well and truly out of the lamp!


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