Whilst many corporate networks groan and wither, and IT network managers visibly turn green at the very slightest mention of video, the winds of change are definitely blowing. In a paper released this autumn by Wistia, there are some interesting trends in the way video is growing in organisations, especially in the field of training and communications. One of the most telling statistics is that 52% of all video used within corporates is produced by internal teams... and that figure is likely to grow; this is especially true when you consider the ambient availability of video devices and the increased simplicity of editing tools.
This trend will obviously give many network managers sleepless nights, but for organisations that want to capture the passion of their people, share ideas, learn and communicate, this is going to become as much a part of the daily routine as conference calls.
And as we become immersed in the media age, developing the skills that enable you to be impactful in front of and behind the camera are going really important, because these skills will be critical to the influence you can exert within an organisation.
How long it takes for corporate networks to fulfil this aspiration it's difficult to say, but for those who are ready.... what are you waiting for? Solutions are evolving at quite a pace.
http://wistia.com/documents/video_training_report.pdf
